S SURE VIBE COURSES
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PRACTICAL MUSIC MARKETING TRAINING

Learn to Promote Your Music with Meta Ads.

Learn how to set up advertising campaigns, reach potential listeners, grow your audience, track results, and make more informed decisions about your music promotion budget.

View Course & Enrol Explore the syllabus
Practical campaign examples Metrics and decision-making
01 Set up campaigns
02 Understand the numbers
03 Make better decisions

ABOUT THE COURSE

Understand the process—not just the buttons.

This course is for independent artists who want to learn the fundamentals of Meta Ads and apply them to real music-promotion goals. You'll learn how to choose an appropriate campaign objective, measure performance, and assess what the results actually tell you.

COURSE CURRICULUM

What you'll learn

Six focused learning areas, from account setup to campaign decisions.

01

Getting Started with Meta Ads

  • How Meta advertising works and when to use it.
  • Facebook Pages, Instagram accounts, Business Suite and Ads Manager.
  • Setting up the advertising account and essential business assets.
  • Campaigns, ad sets, ads, budgets, billing and payment methods.
  • Common beginner mistakes and account-safety basics.
02

Campaigns for Music Promotion

  • Promoting a new single or music release.
  • Sending interested listeners to music platforms through a suitable landing page.
  • Promoting music videos on YouTube.
  • Driving relevant visits to Instagram profiles and Facebook Pages.
  • Choosing campaign objectives and creating stronger hooks, clips and calls to action.
  • Testing different creative versions and song sections.
03

Fan Growth and Contact Collection

  • Running lead campaigns to collect fan email addresses.
  • Using landing pages and lead forms to collect contact details.
  • Planning consent-based email and WhatsApp follow-up.
  • Retargeting people who have engaged with your content or ads.
  • Building an audience you can reconnect with around future releases.
04

Pixel and Conversion Tracking

  • What the Meta Pixel does and how events work.
  • Creating, installing and testing a Pixel on a website or landing page.
  • Tracking page views, registrations, leads and other relevant actions.
  • Understanding the Conversions API and how it complements browser tracking.
  • Event matching, deduplication and troubleshooting tracking problems.
05

Metrics, Formulas and Budgeting

  • CPM, CPC, CTR and cost per landing-page view.
  • Cost per lead, cost per conversion and cost per music-platform click.
  • Calculating conversion rates and cost per acquired customer.
  • Planning spend and comparing campaign results fairly.
  • Understanding revenue, costs and why cheap clicks don't always mean good results.
06

Reading Results and Optimizing

  • Reading reports and identifying where a campaign is losing people.
  • Comparing audiences and creative variations.
  • Deciding when to continue, investigate, pause or adjust a campaign.
  • Allocating a limited budget and scaling carefully.
  • Making evidence-based decisions without assuming clicks guarantee streams, followers or sales.

BUILT FOR PRACTICAL USE

Know what to do with your campaign results.

Advertising isn't only about launching an ad. It's also about understanding what happened after launch and deciding what to do next.

✓

Understand the purpose of common campaign metrics.

✓

Calculate key costs and conversion rates.

✓

Recognize when results need investigation before making changes.

✓

Separate ad clicks from meaningful downstream outcomes.

ENROLMENT

Start learning how to advertise your music.

Get access to the course learning materials and practical guidance for music-promotion campaigns.

✓ Practical lessons ✓ Metrics and calculation guide ✓ Campaign examples and exercises
INTRODUCTORY PRICE
₦ 5,000

Regular price ₦10,000

Introductory pricing may change as the course develops.

Proceed to Enrolment

Submitting the form requests payment instructions; it does not itself complete your purchase.

READY TO ENROL?

Take the next step.

Review the course details above before submitting your contact information.

Please read before submitting

This form is for people who have decided to enrol in the SURE VIBE Meta Ads for Music Promotion course. By submitting it, you confirm that you have reviewed the course description and the ₦5,000 introductory fee, and are ready to proceed with payment.

After submission, payment instructions will be sent to your email. This form is not for general questions about the course. If you need more information before deciding, contact our support team first.

Your enrolment is confirmed only after your payment has been verified.

Still have questions?
Ask us before you submit this form. Our questions and answers may help too.

Chat on WhatsApp Email support

WhatsApp: 0810 481 1659
Support email: [email protected]

Request Enrolment

Enter your contact details to receive payment instructions.

Your details will be used to process this enrolment request. We will provide privacy information before launching the form publicly.

QUESTIONS & ANSWERS

Before you enrol

Do I need a laptop or desktop computer?

No. The lessons are practical and you can follow them on your phone. A smartphone with an internet connection is all you need to learn and to practise the steps. A laptop is optional if you prefer a bigger screen, but you do not need one to start.

Who is this course for?

Independent artists and anyone who wants to promote music with Facebook and Instagram ads. The course also covers common beginner mistakes, so you can start even if you have never run an ad before.

How much does it cost and how do I pay?

The introductory fee is ₦5,000. After you submit the enrolment form, payment instructions are sent to your email. Your enrolment is confirmed only after your payment has been verified.

I submitted the form but did not get an email. What should I do?

Wait a few minutes, then check your spam or promotions folder. If it is still not there, message us on WhatsApp or email [email protected] and tell us the email address you used.

Is the money I spend on ads included in the course fee?

No. The course fee is for the training only. The money you spend on ads is separate, and you decide how much to spend when you run a campaign.

Can I ask questions before I enrol?

Yes, please do. Chat with us on WhatsApp (0810 481 1659) or email [email protected].

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